I think because she is very girly girl. I was like that as a child. Even though I grew up in the 70s and 80s, I would love to have owned her clothing. I would still like to dress like that if I could get away with it. Although I would look pretty stupid in some of those outfits at the age of 34. But I think little girls like pretty and very feminine. I really love the character of Molly but do not like a lot of her wardrobe. But I find her character the most three diminsional. I love that she gets jealous and can be some what naughty at times. But we bought Samantha for Kaitlin's first AG. Because we wanted to give her the doll when she is still pretty young, 4 or 5 years old. So I think she will be at the height of pink and frills at that time. Also the movie has made her very well known. I would be curious how popular Felicity will become after this winter. Felicity is a more complex time period. It will nice to see her status being elevated after the next movie.